Connecting creators with millions of merchants: Shoppify Collabs

Using Shopify Collabs, creators can discover and partner with Shopify’s millions of merchants, and independent brands can reach new consumers.

Most creators can’t support themselves full time. Discovering brands and establishing partnerships is cumbersome, and creators want to spend their time making content, the official website says.

With Shopify Collabs, creators can easily discover and partner with merchants to build curated shops and share products that reflect their own interests, accelerating their path to entrepreneurship.

Shopify’s goal is to bring economic independence to creators seeing them as a new generation of entrepreneurs. They use their creativity to engage audiences across the internet. Despite the size of the total creator economy, estimated to be worth over $100B, most creators struggle to make money and become independent. Just 4% of creators make content full time.

For merchants, the creator economy presents a new way to find new consumers, at a time when acquiring customers has become increasingly difficult and expensive. Creators are trusted by audiences who look to them to share product recommendations they know they’ll love.

With Collabs, Shoppify is bringing brands and creators together, making it simple for creators to monetize while giving merchants a new sales and marketing channel. For consumers, that will mean hearing about the world’s best independent brands and products from creators they trust.

Collabs helps creators monetize by discovering and partnering with the independent brands their audiences will love.

With Shopify Collabs, creators of all kinds can now easily browse, discover and partner with Shopify’s millions of merchants for free.

Collabs gives merchants a new channel to find highly engaged consumers.

Shopify merchants can use Collabs to discover and manage their relationships with creators, giving them a new sales and marketing channel to find and engage with high-impact audiences. Once merchants install Collabs and make their store and products discoverable, creators can apply to join that merchant’s community. Shopify Collabs can then be used to manage the relationship with that creator, supplying everything they need, like unique links or discount codes, to share that merchant’s products with their audiences. Because Collabs is built on Shopify, the entire process is managed centrally from the merchant’s Shopify admin, which means inventory, order, and customer information are kept up to date, giving a real-time view of the merchant’s entire multichannel sales.

Shopify powers commerce for the creator economy

Shopify Collabs is our latest step in building for creators and making new modes of commerce possible for merchants of all kinds. Here’s what else creators and merchants can do today on Shopify: launch a simple mobile-friendly store with Shopify’s Starter plan; make their link in bio shoppable with Linkpop; integrate directly with the world’s most important social and entertainment platforms, including Facebook, Instagram, Twitter, TikTok, Spotify, Google, YouTube, Pinterest; and more.

Shopify Collabs is available to all merchants in the US and Canada today.